http://www.joyofdirectmarketing.com/use-your-voice/strategy because all marketing touches the customer "direct"ly Tue, 31 Jan 2012 17:42:06 -0500 hourly 1 http://wordpress.org/?v=3.1.3 http://www.joyofdirectmarketing.com/use-your-voice/strategy/comment-page-1#comment-58 admin Mon, 18 May 2009 18:33:38 +0000 http://www.joyofdirectmarketing.com/?p=240#comment-58 Hi Mark, Thank you for the comment. You are right, social media is still so new...and we're still finding our way. You use it to look around to find some prospects...for your next position. And, let me know how you're doing. Hi Mark, Thank you for the comment. You are right, social media is still so new…and we’re still finding our way. You use it to look around to find some prospects…for your next position. And, let me know how you’re doing.

]]> http://www.joyofdirectmarketing.com/use-your-voice/strategy/comment-page-1#comment-52 Mark Moretti Wed, 13 May 2009 17:32:29 +0000 http://www.joyofdirectmarketing.com/?p=240#comment-52 From what I can gather, there seems to be a reluctance on the part of many companies to take the time to do what you talk about here. Most importantly, to have a person dedicated to this community building (and I don't feel that just because I'm looking for work!). Because the Internet offers instant communication I think some managers want to see instant, or close to instant, results. It doesn't happen this way normally. It's a classic forest for the trees scenario. BTW, all the talk about branding and people reminds me of the famous line from the movie: "Soylent Green is people." For social media I think we should change that to, "Branding is People." From what I can gather, there seems to be a reluctance on the part of many companies to take the time to do what you talk about here. Most importantly, to have a person dedicated to this community building (and I don’t feel that just because I’m looking for work!). Because the Internet offers instant communication I think some managers want to see instant, or close to instant, results. It doesn’t happen this way normally. It’s a classic forest for the trees scenario.
BTW, all the talk about branding and people reminds me of the famous line from the movie: “Soylent Green is people.” For social media I think we should change that to, “Branding is People.”

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