When we were in New York, I taught the main Direct Marketing course at New York University for 10 years and loved nothing more than interacting with the students, a lot of whom eventually interned at our agency.
Now that we’re in Hollywood, FL I haven’t had many opportunities to work with students, but we do have two great interns. One of them is a marketing student at Johnson & Wales University in North Miami and she and her professor invited me to her class to speak and help create a Direct Marketing project.
We came up with the JWU Challenge: develop the creative for a startup online company that sells jewelry – and it’s not just jewelry. Each piece symbolizes something significant.
The objective is to drive ready-to-buy traffic to the website. The students also have to make a promotional YouTube video that will showcase the jewelry and emphasize its symbolic meanings.
The students will receive a significant percentage of any sales they make.
They’ll present their ideas in 10 weeks and I will join the professor as judges. Can’t wait to see what creative ideas the kids come up with!
We want to see:
How many people they drive to the website to leave their email addresses for special offers and our newsletter?
How many people come to the site and actually buy a piece of jewelry?
Which people come to the site to visit, and what are they looking at most?
My Dad was a jewelry manufacturer in New York for many years on West 36th Street. I somehow think he’s looking down and enjoying this challenge…!