Tag Archives: Tweet

The Power of Handwritten Notes

The Power of Handwritten Notes

Growing up, my friends and I played with dolls, action figures, jump rope, hopscotch, and played video games like Super Mario Brothers.

Now, it seems like even toddlers are walking around with cell phones and iPads. My niece, Yanelly (5 years old), knows how to get on the Internet and logon to Disney.com. She can fully navigate the website by herself! She even knows how to stream her favorite shows and movies on a PS3 game console through Netflix. She taught me how to do that last week.

She doesn’t even know how to write her name, let alone read. Kids are learning to type before they even learn how to write.

I couldn’t help but think about how people rarely hand write things any more. Are handwritten notes and papers going to be a thing of the past?

Don’t get me wrong; I type everything, too (I’m obviously not handwriting this post). But to me, there is nothing like getting a heartfelt handwritten note.

There is a power in handwritten notes. Will it die off eventually?

I sat in my room the other night and pulled out my “memory box”, where I keep all of my mementos, notes, cards, pictures, etc.

Any note or card that anyone has ever sent me, I keep in that box (except ones from ex-boyfriends). The way I look at it, if someone takes the time to sit down and write their sentiments, they really care about me. That means a whole lot more than a Tweet or Facebook Post will ever mean to me.

Think about it this way, what would mean more… a handwritten love note or a love email? That doesn’t sound romantic does it? If Grandma sent you an email on your birthday, instead of your annual card, would it mean as much? My parents have been married for 28 years and my mom still has all the love notes that my father has ever written to her.

When it comes to a Direct Mail campaign keep these things in mind. I’m all for instant communication, but I think we shouldn’t forget the power of a handwritten note and the impact that it makes.

Nordstrom and Christian Dior are masters at this! Their Sales Associates send their customers a handwritten thank you note after every purchase. Now, that’s a great relationship builder.

A handwritten note tells the person that they’re on your mind and that you value the relationship. Sending a “We Want You Back” note to reactivate an old client, or handwriting a P.S. on a letter, can make a world of difference in you direct mail campaign.

If handwritten letters are not an option (i.e. if you’re sending 10,000 mailers), then consider making your program personable. Don’t get personable confused with personalized. Adding someone’s name to a letter is personalization– the typical thing to do. Personable means making the letter sound human, like a friend is talking to you.

So the next time you start typing away a note, think about how much more it would mean if it was handwritten in your own handwriting and sounded just like you.

Let me know your thoughts. What is your favorite letter you’ve received?


Guest Blog Post from
Rachel Rodriguez
LGMG Account Exec.

Lawyers’ Marketing in Social Media?

Lawyers’ Marketing in Social Media?

Our friend Margaret Grisdela is President of her own unique advertising agency, Legal Expert Connections, Inc., which specializes in marketing and business development for attorneys and law firms. She helps clients with online ads, brochure designs, and social media. (Yes! Lawyers tweet and write on walls, too!) We asked Margaret to shed some light on the world of legal marketing.

Q: Are there any restrictions for lawyers in their marketing?

Attorney advertising was actually illegal until 1977, when the Supreme Court ruled, in Bates v. The State Bar of Arizona, that attorneys could advertise their services. Attorneys are strictly regulated by their respective state bar associations. The Florida Bar is known to be one of the strictest in the country and requires that many ads be filed with the Bar for approval prior to or simultaneous with usage depending on the type of promotion.

Q: Are lawyers permitted to use testimonials?

It varies by state. Interestingly enough, an attorney can give a testimonial for another company (like a florist or accountant) and that is not subject to any restrictions.

Q: Do you find it difficult to market in an industry that some perceive negatively?

Not really. Legal marketing is similar to other industries in that you need to start with a goal, a clear message, a well-defined target audience, and the ability to measure results. Marketing is a process, not an event, so a lawyer should never stop marketing.

Q: How important is self-marketing to lawyers?

It’s essential! Attorneys who can’t build their own books of business are finding that they may be out of a job. My legal marketing book, Courting Your Clients, identifies the key steps attorneys need to take to get more business from current clients while attracting qualified new prospects.

Q: Do you ever recommend that lawyers “demarket” unqualified prospects?

Attorneys should not take every client that comes their way, and they have the right to refuse to offer services within ethical guidelines. On a related note, I always advise lawyers to fire their worst clients (also within ethical guidelines). Not every client is a good client!

Lawyers are heavy users of Facebook and that seemed out of character, so we asked:

Q: Tell us a bit about social media marketing for lawyers.

I call LinkedIn the safe form of social media, because it is easy to use and there are no expectations as to how often you need to participate. Since so many business people are on LinkedIn, the adoption rate for attorneys has been quite strong. Many attorneys are also on Twitter, Facebook or blogging, but in smaller percentages.

Q: What role do social media play in legal marketing now? And how has that changed?

Attorneys who market to consumers, like divorce attorneys or personal injury lawyers, have been early adopters of social media and all forms of Internet marketing. On Google AdWords, for example, the most popular legal keywords can go for $50-$70 per click! Sophisticated uses of social media include the use of videos, webinars, and online databases like SalesForce to attract qualified leads, capture the prospect’s contact info, and accelerate the sales process.

Q: What is the best way for lawyers to self-market in social media?

I advise clients to start with a blog and keep it up-to-date. They can then use their blog to automatically publish posts to LinkedIn, Twitter and Facebook using a service like HootSuite.

Margaret Grisdela

Agency website: www.legalexpertconnections.com
Contact Margaret via email mg@legalexpertconnections.com or call 1-866-417-7025. Margaret blogs at www.rainmakingclub.com

I Tweet therefore I am.

I Tweet therefore I am.

I went to a Gilda’s Club luncheon yesterday with about 150 other women, only three of whom I knew. We were all there to help Gilda’s Club raise money to support people living with cancer.

It was a lot fun for a good cause but I was mildly distracted by an odd thought that kept recurring throughout the afternoon: This is a lot like Twitter. It hit me just after we got there. Some people had bought whole tables so, of course, we couldn’t sit at them. I joined a table with mostly strangers. It was like Twitter only with Twitter, my computer is the table.

I like to meet lots of people.

Just as with Twitter, I talked to some people I know but mostly I looked forward to meeting the people I’d never met before. On Twitter, I follow new people all the time as long as they aren’t spammers, bots or think frequent cussing is cool. A friend tells me you’re cool on Twitter only if you follow few and have thousands who follow you. With me, it’s the more the merrier. Recently I had a party in my apartment with about 60 people for dinner.

You never know when you’re meeting a prospect.

Occasionally one of those all-business types will ask “Why do you waste your time with all these people if your objective is to build your business?” They’d never understand my real reason so I usually tell them some version of a true story I blogged about a while back – selling a fully loaded Ford Explorer to a blind man: Who would think you could sell a car to a blind man?

The idea of course is that you never really know. It’s why I follow and enjoy people like @aviationartlife. If you build a network of friends, good things just happen. Or not.

Reciprocating and “giving first” works.

I get a kick out of retweeting interesting or useful information so that people can enjoy it or use it, too. And I always thank the people who Retweet my comments. It’s Twitter courtesy.

Marketing is my passion.

Many of my tweets are about my business: marketing, branding, getting measurable results for programs. So when I read a great article in a marketing magazine, I find it online and then provide a link to it. Last week I mentioned a Harvard Business Review article and one of my followers said I was stretching him out of his “comfort zone”. Made me laugh.

People come from Twitter into my “real” world.

I get to know some of my Twitter friends so well that they begin to mail me information about themselves or their companies. Then they call to make an appointment to visit. Joe Blumenfeld of @JoeBees vitamins, and a few weeks ago @theflaggagency ‘s Chuck Flagg dropped by on the way to a cruise.

(Chuck Flagg pictured on the left, Joe Blumenstein on the right.)

So like Gilda’s Club, Twitter can help people do great things. Sometimes it’s that huge protest in Egypt, sometimes it’s as ephemeral as reading celebrity Tweets. Most of all it is a place to begin relationships with lots of people who just might someday become friends for no reason at all, except that they like you! ?

What is your Twitter philosophy?

Twitter: Just fun or does it actually do anything for you?

Twitter: Just fun or does it actually do anything for you?

I’ve been Tweeting (@loisgeller) for 2 years and I enjoy it. A lot.

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But I never gave Twitter a lot of thought until the other day when my friend, Amy Africa (@amyafrica in Twitter talk), called to chat.

We talk about a lot of things but sooner or later the “How’s business?” question comes up. “Fine,” I told her, “but it could always get better.

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Amy’s an Internet marketing expert and she knows that I have 12,000 or so Twitter followers. She mentioned that having a large-ish Twitter following credentializes you. Amy tends to just mention things and let you make the connection.

I made this connection immediately. Could the time I spend on Twitter ever actually do my business any good? Twitter is big part of what we call Social Media – Facebook, Plaxo, LinkedIn, this blog, etc., all of which I’m involved in to different degrees. Could Social Media do my agency any good?

I should know the answer but I’m not sure I do.

I write about the power of Social Media: relationships, consistency of voice, brand issues, one-to-one communication, frequency, etc. I know how to make a deal, how to close a sale.

Does all this credentializing do any good? Have I been invited to make more speeches this year than last year? Does anyone send me a Tweet asking for marketing help? No and no.

So I asked my Twitter friends if I’m missing anything. Here’s what a few of them said:
@vbpickett: “You should appreciate the great friendships” ( I do!)
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@Journeywoman said “absolutely invest in Twitter time …
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@MatthewTNelson:“I have my tweetdeck open all day and I’m constantly scanning for website RFPs. When I see one interesting I reach out and connect.

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Later he tweeted that he had landed two website development contracts via Twitter in the past year.
Wow! Results. Now I have to figure out how to home in and do the same.

If you have any ideas, suggestions, advice you can share, I’d love to hear from you.

So I like Twitter, but what does it do for me?

So I like Twitter, but what does it do for me?

I once sent out a tweet that asked how many of my followers read the newspaper every day. A few told me they read it online, and one lady tweeted she reads her Pennysaver every week.

That is a scary thought for me, because I get nervous when people don’t read. Most of all, I feel sick to my stomach when I think people aren’t curious about things going on in the world, or new ideas, or innovations. Just plain curious is good.

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Twitter is great that way. If there is breaking news, someone is always tweeting about it, and I hear it first on my Tweetdeck. I can also test all kinds of things on Twitter:

1. Ask people about something, with a link to show it (people read tweets with links).

2. Ask for advice. Recently I was throwing my new iMac into the ocean as I couldn’t get it to work because the monitor showed vertical colored lines. As soon as I tweeted about it, 5 or 6 people told me the computer was dead period. Take it back to the store.

3. I make friends on Twitter with people who share my point of view. Many people who I’ve had conversations with on Twitter have come to visit us, or called me, and when I visit a city…I get many invitations for coffee and lunch to meet in person.

4. For business, because of the huge numbers of people on Twitter, I can do a tweet and invite people to come to our Facebook page and enter a contest. They do come and then I can send them to a website to sign up for a newsletter (and get their email addresses).

5. If I want to find people who are lawyers on Twitter, I can go to twitter.search.com or simply press #lawyers and find all lawyer mentioned in the last 10 minutes or an hour.

The opportunities are endless to use Twitter as the driver to take people to your website, or blog, or E-zine. It’s got great possibilities…and I’m sure you’ll think of new ones for your business!

Twitter Shmitter…does it help my business?

Twitter Shmitter…does it help my business?

A while ago “Second Life” was a big deal, and everyone was talking about the virtual world and how it would change everything. It didn’t. Now, we are all excited about Twitter. I’ve become addicted to it.

I have HootSuite, and Twitter my comments on a timely basis, and answer everyone…and maybe it is doing something for my agency…but I’m not sure yet. I spent a lot of time on it over the weekend, and then looked at my results.

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It was amazing for me to see that the one tweet that got the highest response was one I wrote about direct mail, sending people to Michael McCormick’s blog, http://gutsofaburglar.com

The funny thing about that is …our agency still gets most of our new business from targeted direct mail programs.  We weave a great story into a letter, include an offer and a time limit…and Voila! People call us.

Of course, I know that Facebook, Twitter, YouTube, Flickr will all eventually work for us too. It is just a matter of testing different strategies. The important thing is to build relationships and the best way to begin that is to work on a “knowledge level”,
understanding who your prospect is, and something about him/her. These social media sites help us that way, because when you read someone’s tweets …you get to know them better.

So, keep on Twittering, and Facebooking, and emailing…and always remember to continue to test the “tried and true” direct mail program. It will work even better now, because our mailboxes at home and at work…are really quite empty.

Meanwhile, visit me on twitter at http://www.twitter.com/loisgeller