Keeping track of each of the 20,200 or so people who follow me on Twitter would be a 24/7 job if I had a couple of assistants. I don’t, so, naturally, the ones who stand out tend to get the most attention.

Drew Williams up in Toronto stands out.

Maybe it’s his “avatar”. It looks like this:

I vaguely wondered what it represented and I didn’t find out until just recently. It’s his Beast.

I found out the usual way – accidentally.

One day, I was ranting about problems with my so-far-unwritten new book. My agent had retired and everyone at my last publishing company was brand new. Help!

Drew, whose Twitter bio says “Happy to help you any way I can”, actually did help. He and his writing partner, Jonathan Verney, are nursing their new book through the publishing process. He told me they were working with McGraw-Hill; after some emailing back and forth, he sent me his editor’s name.

How nice is that?

I asked him about his book and he sent me a Preview, and I’m looking forward to getting a real copy when it comes out in July. The title is Feed the Start-Up Beast. A 7-Step Guide to Big Hairy Outrageous Sales Growth.

Drew and Jonathan write about patience, persistence and a Plan, all of which entrepreneurs (like me) need. Even better, though, is that the book provides a roadmap to success.

Feed the Beast isn’t theory. It’s real business through and through. But this is about how the Social Media world, especially Twitter, is a great place to meet new friends, like Drew Williams. And if you’re not involved yet, on a personal level, you probably should consider it.