A few months ago, we watched our local team, the Miami Heat, in the NBA championship final against the Mavericks. There was so much buzz created across the country for these games, that we wondered how marketers get the fans going. Our friend Alex Gomez is Vice President of Van Wagner Sports and Entertainment. They’re a full service Sports and Entertainment marketing firm that specializes in retail, media, financial services and pharma consumer and trade marketing initiatives. We asked Alex to share some insight on Sports Marketing and how to keep the fans roaring, EVEN after a loss. Read the rest of this entry






