I was invited to hear our new Governor, Rick Scott, speak at a luncheon last week at the Ritz Carlton in Naples, Florida.

I spend a lot of time at hotels and conference centers, because I speak often on marketing subjects, so I’m hard to impress. The Ritz on Vanderbilt Beach Road impressed me, though.

We pulled up behind a line of about 43 cars, and I figured we’d miss the first part of the program. I was wrong! The smiling valet attendants raced through the parking lot moving cars and waving to people at breakneck speed.

We got seated on time and the wait staff was charming, and efficient. The bathrooms were large, clean and stocked with fluffy towels, potpourri and lovely soaps.

The whole experience was “exemplary”. I wish I’d written down the names of the Ritzy people I met that day because when I got back home to the less civilized (but more entertaining) side of south Florida I read The Wall Street Journal and came across an article about a new website and mobile app called Tello (“Easy Ways to Gripe About (or praise) Service”).

On Tello (click here), you can find businesses near you, or you can do a search (let’s say for Italian restaurants), and it will name them and give you reviews.

You can write your own reviews too, and mention the people by name and give them a thumbs up (or down). It also enables the company to contact you if they want to have a second chance at your business or thank you for something nice you’ve said.

It’s kind of like Consumer Reports in real time.

If you get a chance to check Tello out, please let me know what you think. Is it a winner? loisgeller@loisgellermarketinggroup.com