A couple of years ago I adopted my first dog and in no time my world recentered around a little Maltese/Poodle Mix named Daisy Mae.
I was mildly interested in how she was doing online but never gave it enough thought to get into the analytics. This was just a hobby, after all, a labor of love, mostly because I just wanted my friends and family to know what we and Daisy Mae were up to.
But this morning, our Creative Director, Mike McCormick mentioned something that piqued my interest. He said “I think Daisy Mae’s Twitter numbers might be quite a bit higher than the norm. After a casual look at a few hundred Twitter accounts, I noticed that the middle ground of the Tweets-to-Followers ratio seems to be about 10 to 1.”
If that’s the case, Daisy Mae should have 600 to 700 Twitter followers on but she has 2,083. On top of that, the last stat I saw said the average Twitter account worldwide has about 225 followers.
Daisy Mae has 440 or so Facebook friends, which strikes me as a pretty big number. Her website, deardaisymae.com, languishes a bit because we haven’t refreshed it in a while.
I once thought we could do something with the website. We added a promotion, win an iPad, but the onset of the Fall business rush got in the way. Maybe, when we get a chance, we can change the focus and start making Daisy Mae a Social Media phenom who could do some good.
But first, we’d have to start doing things right. It’s baffling how Daisy Mae got this far when we haven’t actually focused on her Social Media efforts. In fact, we’ve done so many things that really should NOT work. Here are a few of the Social Media Must-Do things that our bad dog just doesn’t do yet.
- Be authentic. Authenticity’s important and it starts with being real. Daisy Mae doesn’t project real. For example, instead of a photo of the actual dog, Daisy Mae’s Twitter account has a cartoon version. It’s cute but it isn’t authentic, yet we sprinkle in photos of her at the park, sparring with her sister, THE Cat, etc.
- Goals? We didn’t really have any for Daisy Mae (but now we will.) In your planning, you need to have a pretty good idea of what you want to achieve: personal friendships, professional contacts, polishing your brand and giving it a personality, etc. In the case of my little dog, I vaguely thought that maybe people, especially dog people, would reach out and relate to her. Maybe they could be more personal with Daisy Mae than they would be with me because I’m usually spouting off about marketing.
- What’s in it for people who follow or engage with you? On Twitter, as her audience grew, Daisy Mae retweeted pleas for lost dogs, dogs waiting to be adopted, and ideas for dog food, vitamins, and even natural cures for recurring problems like ear inflammation.
- Build a community. Daisy Mae has a lot of friends in our local Dog Park: Honey, Chester, Maddox, Bear, Pierre, Spike, Roxie and Rosie, etc., and I’ve gotten to know most of their humans at least casually. Perhaps, I thought, we could build a much larger community online that would work in a different way with people chatting about their pets and their problems and delights. We sort of achieved that by accident and on a small scale. I get advice that I actually use, about handling Daisy Mae’s barking (defending me!), for example. There’s room for growth here, I think.
I guess I want Daisy Mae to be Leader of the Pack, the online pack. I want to engage with high level people about real issues concerning animals, and I want her friends to learn new things on her Twitter feed and create a whole new platform that is international, not local.
Does Daisy Mae care? Umm, not, so much.