This was the topic of my speech at the FDMA last week.
When AJ Morales called and asked if I’d speak—I said “No”!
Why? Because, every time I do we get every supplier in our area calling for business. We’re a small group, and spending that time and preparing the speech—usually makes new friends for my agency and that’s good—but it eats up a lot of time.
AJ Morales called back a few weeks later and said I’d help members if I taught them the right way to engage people and get business.
So I relented and did!
Then he changed the venue from the Westin hotel to Johnson & Wales University. I told him attendance would drop like a rock (because people including me)—don’t know where it is.
He said 80 people would show up or he’d eat his hat. I told him I’d bring the hat. Here’s AJ eating his new Yankees hat.
And the group was great! The bonus was there were many students from the University who are taking the Direct Marketing course there. The great professor,
Mr. Mark Neckes is shown here with me.
Hope his students intern with us this summer!
This was my leave-behind from the speech,
the ten steps to getting new business:
So the more happy people you know, the higher the likelihood that you’ll be happy too. The study from Harvard Medical School used 4700 people and the findings said that happiness is more contagious than unhappiness.
