A few months ago, we watched our local team, the Miami Heat, in the NBA championship final against the Mavericks. There was so much buzz created across the country for these games, that we wondered how marketers get the fans going. Our friend Alex Gomez is Vice President of Van Wagner Sports and Entertainment. They’re a full service Sports and Entertainment marketing firm that specializes in retail, media, financial services and pharma consumer and trade marketing initiatives. We asked Alex to share some insight on Sports Marketing and how to keep the fans roaring, EVEN after a loss. Read the rest of this entry
Guest Post from Rachel, The Intern
This letter came to Lois Geller, and though it’s about “moving to a new home” not a new office, they have the right idea. People still buy the most new things when they’ve moved and want to start fresh.
If there’s one thing I’ve learned while working in marketing it’s that it all about the right offer, to the right people at the right time. This offer is a bit lame, and not sure we can redeem it in stores close by our office.
Lists and offers are very much like finding the love of your life; it’s not easy finding the perfect match. You try people on and if they don’t fit, you chuck ‘em. You ask yourself, what am I doing wrong? Well in Marketing, it’s the same way! You have to find the right match! When I say match, I mean the right list and the right offer. Once you have those 2 things down, you’re sure to have a successful campaign.
Lists work, and you need a “call to action”- use by September 1, 2010.
Most importantly, you have to strategize! If you want to stay ahead of the game, you have to have a game plan. Like the Miami Heat creating the Dream Team with Lebron, Wade, and Bosh, they have a game plan to win a championship! A good strategy in our case would be a Customer Loyalty program, which builds the database, and also creates long lasting loyal customers- like us!
My name is Rachel Rodriguez and I am
currently a student at Johnson & Wales University,
studying Marketing. I will be graduating in the spring of 2011.