I’ve been Tweeting (@loisgeller) for 2 years and I enjoy it. A lot.
But I never gave Twitter a lot of thought until the other day when my friend, Amy Africa (@amyafrica in Twitter talk), called to chat.
We talk about a lot of things but sooner or later the “How’s business?” question comes up. “Fine,” I told her, “but it could always get better.”
Amy’s an Internet marketing expert and she knows that I have 12,000 or so Twitter followers. She mentioned that having a large-ish Twitter following credentializes you. Amy tends to just mention things and let you make the connection.
I made this connection immediately. Could the time I spend on Twitter ever actually do my business any good? Twitter is big part of what we call Social Media – Facebook, Plaxo, LinkedIn, this blog, etc., all of which I’m involved in to different degrees. Could Social Media do my agency any good?
I should know the answer but I’m not sure I do.
I write about the power of Social Media: relationships, consistency of voice, brand issues, one-to-one communication, frequency, etc. I know how to make a deal, how to close a sale.
Does all this credentializing do any good? Have I been invited to make more speeches this year than last year? Does anyone send me a Tweet asking for marketing help? No and no.
So I asked my Twitter friends if I’m missing anything. Here’s what a few of them said:
@vbpickett: “You should appreciate the great friendships” ( I do!)
@Journeywoman said “absolutely invest in Twitter time …”
@MatthewTNelson:“I have my tweetdeck open all day and I’m constantly scanning for website RFPs. When I see one interesting I reach out and connect.”
Later he tweeted that he had landed two website development contracts via Twitter in the past year.
Wow! Results. Now I have to figure out how to home in and do the same.
If you have any ideas, suggestions, advice you can share, I’d love to hear from you.