A while ago “Second Life” was a big deal, and everyone was talking about the virtual world and how it would change everything. It didn’t. Now, we are all excited about Twitter. I’ve become addicted to it.
I have HootSuite, and Twitter my comments on a timely basis, and answer everyone…and maybe it is doing something for my agency…but I’m not sure yet. I spent a lot of time on it over the weekend, and then looked at my results.
It was amazing for me to see that the one tweet that got the highest response was one I wrote about direct mail, sending people to Michael McCormick’s blog, http://gutsofaburglar.com
The funny thing about that is …our agency still gets most of our new business from targeted direct mail programs. We weave a great story into a letter, include an offer and a time limit…and Voila! People call us.
Of course, I know that Facebook, Twitter, YouTube, Flickr will all eventually work for us too. It is just a matter of testing different strategies. The important thing is to build relationships and the best way to begin that is to work on a “knowledge level”,
understanding who your prospect is, and something about him/her. These social media sites help us that way, because when you read someone’s tweets …you get to know them better.
So, keep on Twittering, and Facebooking, and emailing…and always remember to continue to test the “tried and true” direct mail program. It will work even better now, because our mailboxes at home and at work…are really quite empty.
Meanwhile, visit me on twitter at http://www.twitter.com/loisgeller