Tag Archives: Lunch

Muffins and Mayhem

Muffins and Mayhem

I’m not sure how long ago I met Suzanne Beecher, but we were in our office on Madison Avenue then…and she’d set up an appointment…and was on my schedule.

I walked toward our board room, and the smell of fresh-baked brownies wafted around the office. People were peeking out from their desks, wondering if someone was baking. People who usually stay huddled behind their computer screens were appearing outside the board room to see if we were getting Duncan Hines as a new account.

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But there she was, Suzanne Beecher, blonde and smiling and carrying a huge box of brownies for everyone. She was definitely my kindred spirit.

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She told me then she was starting a new venture, an online book club…talking about different types of books and perhaps getting libraries to sponsor her business…so she could email her reviews each week to her readers.

It sounded a little far-fetched to me, but I figured if anyone could do it…Miss Enthusiasm would. Well. 350,000 people now read her DearReader.com and her daily column. She’s homespun, down-to-earth and funny and when she writes you feel like she’s writing only to you. She reminds me of Fanny Flagg.

We’ve talked on and off over the years and 2 years ago, I was visiting Sarasota and invited Suzanne to meet me for lunch. She did, and it was delicious to see her…and she told me she was going to write a book about her life, and add some recipes…and some photos of her family. We dropped her at her home, met her husband, Bob, and I missed her as we drove back to Miami.

Well, last month I received her new book (in uncorrected reader’s proofs), and she asked me to give it a read. I just loved it, like I do her. It’s her story of her own dreadful kind of upbringing, her challenges in life with illness and business. And, the whole time I’m reading it, I’m thinking I’m sitting at that little café in Sarasota yakking with her again.

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You get a snapshot of her life as a little girl, and cooking when she was eight, while practicing singing her backup part to the Monkees. Then years later when she met her husband for the first time as she hobbled around with one leg in a cast and the other taped in an ace bandage.

Sprinkled with her grandma’s favorite recipes, she writes about her wonderful magazine that she had to walk away from, and her overnight stay with her grandson in the hospital, and life, in general.

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What happens to Suzanne, happens to all of us. And the difference is she gives and shares more of life and love in her book than we often can. That’s why you’ll love this special book.

Buy it at amazon.com today and take it to the beach, or read it in your comfy chair. You’ll feel like you’ve just caught up with your best friend. Then buy lots more copies for your friends and family, as I am.

Suzanne called last week to see if I liked the book. I said I did so much, I was going to even try one of her recipes for my company last weekend. (I have a plant in my oven), as I never cook. So, I did ask her how I sift flour, or if I needed to.

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On Monday she asked how my cooking went (afraid that she’d heard about a blazing fire in Miami). I told her no, not yet. Maybe this weekend I will try that marinated flank steak though. I’ll let you know how it works out.

So I like Twitter, but what does it do for me?

So I like Twitter, but what does it do for me?

I once sent out a tweet that asked how many of my followers read the newspaper every day. A few told me they read it online, and one lady tweeted she reads her Pennysaver every week.

That is a scary thought for me, because I get nervous when people don’t read. Most of all, I feel sick to my stomach when I think people aren’t curious about things going on in the world, or new ideas, or innovations. Just plain curious is good.

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Twitter is great that way. If there is breaking news, someone is always tweeting about it, and I hear it first on my Tweetdeck. I can also test all kinds of things on Twitter:

1. Ask people about something, with a link to show it (people read tweets with links).

2. Ask for advice. Recently I was throwing my new iMac into the ocean as I couldn’t get it to work because the monitor showed vertical colored lines. As soon as I tweeted about it, 5 or 6 people told me the computer was dead period. Take it back to the store.

3. I make friends on Twitter with people who share my point of view. Many people who I’ve had conversations with on Twitter have come to visit us, or called me, and when I visit a city…I get many invitations for coffee and lunch to meet in person.

4. For business, because of the huge numbers of people on Twitter, I can do a tweet and invite people to come to our Facebook page and enter a contest. They do come and then I can send them to a website to sign up for a newsletter (and get their email addresses).

5. If I want to find people who are lawyers on Twitter, I can go to twitter.search.com or simply press #lawyers and find all lawyer mentioned in the last 10 minutes or an hour.

The opportunities are endless to use Twitter as the driver to take people to your website, or blog, or E-zine. It’s got great possibilities…and I’m sure you’ll think of new ones for your business!

Mom always made us write thank you notes.

Mom always made us write thank you notes.

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My Grandmother, Mammy, used to take months to painstakingly knit ghastly itchy sweaters and send them to my sister, Margo, and me for the holidays. Scarves, too.

At least Margo’s were in semi-pleasant colors but mine were usually green. Mammy knew that Emerald was my birth month’s color and she didn’t take into account that I looked like a turtle in that color.

Mom had a rule: you must write a thank you note within the week. I’d wrack my little brains and come up with something pathetic like: Dear Mammy, Thank you for the nice sweater. Love, Lois.

Mom put the kibosh on that and sent me back to my desk. Eventually, I’d come up with something half decent, longer anyway:

Dear Mammy, The green sweater is very warm and will come in handy this year as the winds are howling here in Long Beach. Thank you for knitting it for me, and spending all that time to make me a nice sweater like this one. Love, Lois

Mom smiled. She was right, of course. It didn’t matter that I looked like a red eared tortoise in the sweater; I had to show my gratitude.

The idea holds in business too. When I spend time now to write notes to clients to thank them for the kind things they say about us, for their business, for a lunch we’ve had together, they appreciate it. Here are some ideas you might want to try:

· Write a hand-written thank you note and be specific about what you appreciated (at the meeting, or the gift, etc).
· An email thank you is nice as long as you also send the written one.
· I also try to remember birthdays. One time I was speaking about this on a podium and a lady raised her hand and said the only birthday card she got that year was from her oil burner man. That was sad. Made a birthday list and be sure to mail all the cards for that month in the beginning of the month.
· Send gifts to people who are important to you. This week I received a wonderful present from a friend in Canada: Red Olympic mittens. I love them, and the best part was that they were unexpected, although it is coldish in Miami these days.

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· We’re all so over-booked every day, and so once every few weeks I write out cards “I miss you” so I don’t lose touch with people I care about. You might try that too. It feels good.

My friend Andrea Nierenberg, the Queen of Networking, writes three notes every day. I’ve gotten into the habit myself. You might try it too, and let me know how it works. Also, tell me your ideas here on comments!
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