Tag Archives: Love

You might consider a “Just in Time” Mailing

You might consider a “Just in Time” Mailing

Guest Post from Rachel, The Intern

Here’s one…

Crateandbarrel

This letter came to Lois Geller, and though it’s about “moving to a new home” not a new office, they have the right idea. People still buy the most new things when they’ve moved and want to start fresh.

If there’s one thing I’ve learned while working in marketing it’s that it all about the right offer, to the right people at the right time. This offer is a bit lame, and not sure we can redeem it in stores close by our office.

blank white page for bv template_01_01Crateandbarrel

Lists and offers are very much like finding the love of your life; it’s not easy finding the perfect match. You try people on and if they don’t fit, you chuck ‘em. You ask yourself, what am I doing wrong? Well in Marketing, it’s the same way! You have to find the right match! When I say match, I mean the right list and the right offer. Once you have those 2 things down, you’re sure to have a successful campaign.

Lists work, and you need a “call to action”- use by September 1, 2010.

Most importantly, you have to strategize! If you want to stay ahead of the game, you have to have a game plan. Like the Miami Heat creating the Dream Team with Lebron, Wade, and Bosh, they have a game plan to win a championship! A good strategy in our case would be a Customer Loyalty program, which builds the database, and also creates long lasting loyal customers- like us!

blank white page for bv template_01_01Rachel

My name is Rachel Rodriguez and I am
currently a student at Johnson & Wales University,
studying Marketing. I will be graduating in the spring of 2011.

Just do it!

Just do it!

lf2
If you look real hard, you can see this lizard.

The Nike commercial that says, “Just do it” always makes me smile, because it sounds so easy…and in life few people abide by those words.

It has especially struck home recently, as we’ve had some people come and go, at my office because they just couldn’t get things done. There’s a great saying in the Dale Carnegie Course, “I know people in the ranks who will stay in the ranks. Why, I’ll tell you why, because they haven’t the ability to get things done”

Our art director is not like that and I’ll tell you what happened at dinner last night…

His friend was telling me an amazing story. Apparently Donald was out on his terrace, and cleaning off some foliage from pillars he’s replacing. So, he was up on a ladder, and noticed that there was a palm frond hanging over the top of the roof. So, he reached up to pull it down, and jumped when the frond, leaped back away from him. Donald saw that he had pulled the tail of a huge lizard, and he said he could feel (and hear) the thumps as the angry lizard marched up the rooftop.

Wow, I couldn’t believe it. I would have moved out of the house the same night. I kidded them, and asked what the lizard’s name was. Donald said he had none. So, I named him Lizard Ferrer, as a take-off on the big investment bank, Lazard Freres.

I told my friend that I wanted to see what this thing looked like. And, first thing on Sunday morning, I received this photo of the strange looking critter. I was amazed at how beautifully Mother Nature had painted him, so he blends right in with the foliage.

And, I love the photograph so I thought I’d share it with you. And, I want to make the point that if you need to do something on that list of yours, get it done. Don’t think about, worry over it…or ponder too long. You might miss an opportunity.

Just do it!