Pinterest is one of the newer kids on the block. It’s a virtual pin board for sharing images. With over 17 million users, the majority of whom are women, it has caught the attention of businesses. It’s barely two years old and it has already passed Bing, Twitter and Stumbleupon as a referral traffic site, and will soon pass Yahoo.
Pinterest’s unique demographic, 80% women between 23 and 54, half with children, are interested in fashion, interior design, crafts, gifts and leisure.
If this is your target audience Pinterest could be great for you. Here are 5 quick Pinterest tips to help you get started:
1. Pin, Re-Pin, Follow, Like, Comment. Repeat. Pinterest is very interactive and engaging. People want you to interact with them, so… interact!
2. Be original. About 80% of the content on Pinterest is a Re-Pin. As a business, you can be the source for the original pinning, and your unique images will be re-pinned.
3. Get people involved. Create competitions that involve people going on your website and pinning products or images on a board. That way you’ll get people interacting with your brand and leading to your website.
4. Tag you’re it! Tag your followers or other businesses on your posts to increase interactions. Make sure to put keywords in the descriptions of the images; it’ll help on searches and direct people to you.
5. Referrals, Referrals, Referrals. Every image you post should have a link to your website or blog. Pinterest is the 5th largest referral site! Use that to your advantage. You can use Google Analytics to track all the visits you get from Pinterest.
Hope this helps! Pinterest can be a great tool for business, especially when you have beautiful products and interesting images to share.