He was saying, that he hasn’t seen it pay out for anyone.
I mentioned that it takes time to build relationships and the people that hawk their sales all the time will never win. He thinks that it might be a “flash in the pan”.
Then I read about a great Twitter Pizza in the Pan story on a blog, and it said that… Naked Pizza has been blogging and trading stories on Twitter. They decided to find out at the register if it was actually helping them make sales.
So on April 25th, they worked on tracking and found out that 15% of the day’s business came from Twitter. Frank Reed at Marketing Pilgrim tells the story best. Read all about it.
See, I told you so, Dwain! I’m a Twitterite.