Tag Archives: Facebook

Why Does My Dog Win At Social Media?

Why Does My Dog Win At Social Media?

A couple of years ago I adopted my first dog and in no time my world recentered around a little Maltese/Poodle Mix named Daisy Mae.

I took her to our local PetSmart for basic training and that resulted in a Forbes.com column about how one great employee can make a brand: How Just One Great Employee Can Make The Brand

I also started her on Social Media: website, Twitter and Facebook but I ran her “campaign” somewhat haphazardly.

I was mildly interested in how she was doing online but never gave it enough thought to get into the analytics. This was just a hobby, after all, a labor of love, mostly because I just wanted my friends and family to know what we and Daisy Mae were up to.

But this morning, our Creative Director, Mike McCormick mentioned something that piqued my interest. He said “I think Daisy Mae’s Twitter numbers might be quite a bit higher than the norm. After a casual look at a few hundred Twitter accounts, I noticed that the middle ground of the Tweets-to-Followers ratio seems to be about 10 to 1.”


If that’s the case, Daisy Mae should have 600 to 700 Twitter followers on but she has 2,083. On top of that, the last stat I saw said the average Twitter account worldwide has about 225 followers.

Daisy Mae has 440 or so Facebook friends, which strikes me as a pretty big number.  Her website, deardaisymae.com, languishes a bit because we haven’t refreshed it in a while.

I once thought we could do something with the website. We added a promotion, win an iPad, but the onset of the Fall business rush got in the way. Maybe, when we get a chance, we can change the focus and start making Daisy Mae a Social Media phenom who could do some good.

But first, we’d have to start doing things right. It’s baffling how Daisy Mae got this far when we haven’t actually focused on her Social Media efforts. In fact, we’ve done so many things that really should NOT work. Here are a few of the Social Media Must-Do things that our bad dog just doesn’t do yet.

  1. Be authentic. Authenticity’s important and it starts with being real. Daisy Mae doesn’t project real. For example, instead of a photo of the actual dog, Daisy Mae’s Twitter account has a cartoon version. It’s cute but it isn’t authentic, yet we sprinkle in photos of her at the park, sparring with her sister, THE Cat, etc.
  2. Goals? We didn’t really have any for Daisy Mae (but now we will.) In your planning, you need to have a pretty good idea of what you want to achieve: personal friendships, professional contacts, polishing your brand and giving it a personality, etc. In the case of my little dog, I vaguely thought that maybe people, especially dog people, would reach out and relate to her. Maybe they could be more personal with Daisy Mae than they would be with me because I’m usually spouting off about marketing.
  3. What’s in it for people who follow or engage with you? On Twitter, as her audience grew, Daisy Mae retweeted pleas for lost dogs, dogs waiting to be adopted, and ideas for dog food, vitamins, and even natural cures for recurring problems like ear inflammation.
  4. Build a community. Daisy Mae has a lot of friends in our local Dog Park: Honey, Chester, Maddox, Bear, Pierre, Spike, Roxie and Rosie, etc., and I’ve gotten to know most of their humans at least casually. Perhaps, I thought, we could build a much larger community online that would work in a different way with people chatting about their pets and their problems and delights. We sort of achieved that by accident and on a small scale. I get advice that I actually use, about handling Daisy Mae’s barking (defending me!), for example. There’s room for growth here, I think.

I guess I want Daisy Mae to be Leader of the Pack, the online pack. I want to engage with high level people about real issues concerning animals, and I want her friends to learn new things on her Twitter feed and create a whole new platform that is international, not local.

Does Daisy Mae care? Umm, not, so much.


Fie on FOMO

Fie on FOMO

I was having coffee with a new acquaintance down the street last week and realized our conversation was a little disjointed. Then I saw she was texting under the table while she was telling me about her job hunting adventures. Idly, I wondered what couldn’t wait.

You see things like that a lot these days. And it’s not just rude stuff. It’s dangerous, too, like texting while driving. Has the electronic revolution turned on us?

Not too long ago, electronic messaging of various kinds was a valuable tool. Now it seems to be more of a demanding taskmaster. So many of us are just too busy with our iPads, iPhones, messages and email to stay connected to real life. Or even common sense. Last week I was posting on Facebook and I realized I was responding to a man I don’t even know.


Maybe there’s another branch to the problem. Chatting, in person, with a friend the other day, I was startled when she told me she’d gone to a dinner for the Humane Society. I know she doesn’t really like animals, so I asked why she went. “Well, I might meet a new man, a new business prospect … and maybe I was supposed to be there”.

Maybe we think we have to be everywhere these days, in touch with all the latest news, grasping at every straw of an opportunity, meeting everyone we need to meet and all it has to happen right away. It might make us feel very productive, but what we’re really doing is disconnecting from the people and things we really value.

Last week I was so busy tweeting, posting, and writing articles that I forgot a good friend’s birthday, and that never happened before.

The condition even has an acronym – FOMO – and I don’t know if it can be cured. FOMO stands for Fear Of Missing Out.  We frantically attend events we don’t care about, send out dozens of happy birthday messages on Facebook, and respond to hundreds of tweets from people we barely know.

Maybe you can give it a try with me? Lets try Paring On Down. Here are some ways to do it.

  1. Slim down your calendar. See what you’re doing that can be eliminated. Do you want to attend another association lunch? If not, cancel it. If you have ten telephone meetings, maybe half can be done by email.
  2. Spend less time on Social Media. If you are on Facebook on Twitter, decide to allot certain hours each day to them. Maybe after work for an hour, or before work, but not checking them all day long.
  3. Develop a strategy to receive fewer emails. I unsubscribe to newsletters, promotions and LinkedIn groups each week. Figure out a way to delete emails from all your electronic devices.
  4. Don’t use texting like email. Texting, for me, is almost an immediate response mechanism for a timely meeting. I feel compelled to answer texts, and they draw my attention away from work.

I figure if you take the Challenge with me, we might free up a few hours a day. Imagine what we can do with that time. I can finish the book I’m writing. I can clean out my closet. Take the art course I’ve been considering, and probably write more blog posts here and on Forbes.com.

What will you do with the extra time? Please let me know and comment below. We can do this together. We’ll be the POD People.



Marketing: 5 Lessons I learned from Food Trucks

Marketing: 5 Lessons I learned from Food Trucks

Food Trucks have been popping up all across the country. Everything deliciously sinful is on a truck. From cake shakes and fried Oreos to ginger Brussels sprouts & Short Rib Sandwiches¬…

When food truck lineups started, even better, one opened up right in front of my Alma Mater, Johnson & Wales University. The BTTR (Biscayne Triangle Truck Round-up) Miami Food Truck Events, usually about 35 trucks, get together once a week.

My friends and I have been going practically every week, and the crowds keep getting bigger. At first, it was mostly college students, and then people from all around the city started showing up.

And that made me wonder. “How did all these people hear about this?

I decided to investigate! I started watching the trucks, more important asking questions. I came up with some surprising answers. Here’s what they do great, and what they could do:

1. They create a stand out brand personality.
The truck owners put a lot of thought into coming up with a creative name, and overall theme. The decals and truck design can make or break them. Some keep it simple and focus on making good food; others go crazy with characters and graffiti-like design. Just like in any business, standing out from your competitors is key.

2. Most of them get the word out with Social Media.
Food Truck owners use Facebook and Twitter, since they move around a lot, so people can track them down. (A lot of my friends hear about Food Trucks on Twitter or Facebook, and read reviews on which ones are best.)

3. About 75% of Food Trucks I saw have QR codes.
While people stand in line they usually have their smart phones in their hand. Food Truck owners ask them to scan the QR code to follow them on Facebook and Twitter, so they get the latest updates.

4. Missed Opportunity?
I noticed that some trucks have 4” X 6” Flyers with QR Codes linked to Facebook, Twitter, their website and phone number. Why aren’t the owners asking people to sign up for an email list? Missed opportunity? Why not collect their information and send them updates once a week about upcoming events.

5. Reviews! Reviews! Reviews!
Like most people, I have favorite Food Trucks. I’m obsessed with this mouthwatering, scrumdiddlyumptious (no real word can describe how good it is) Short Rib Sandwich. I talk about it on Facebook and my friends have all tried it! A lot of people post reviews on Yelp or their own websites, so it’s a good idea to encourage customers to review your business. Some trucks have a decal asking customers to review them on Yelp.

Any standout Marketing Ideas you’ve seen? Please share your thoughts and comment below.

Guest Blog Post from
Rachel Rodriguez
LGMG Account Exec.

The Power of Positive in a Recession

The Power of Positive in a Recession

I know, I know. It’s not officially a recession. But it sure feels like it when the stock market graphs look like my latest EKG.

In times like these I remember when I was a little girl and my mother took me to Manhattan’s Marble Collegiate Church to hear the Reverend Norman Vincent Peale talk about The Power of Positive Thinking.

He was amazing but I hadn’t thought of him in years, not until we all began to feel the pinch of a terrible economy.

Small business owners, like me, blanch at the word Recession. Some of us panic. Some cut prices, cut staff. Thanks to Reverend Peale, I prefer to think about positive approaches. I start by remembering that we have a choice:

1. We can pack up our tents and go home, or

2. We can try something new.

We always pick #2.

1. I’m making myself accountable first, accountable myself to work on my next book, be more creative (in all elements of their business) for our clients and learn new things.

2. As soon as I find myself working on a new creative program, I start having fun. For some odd reason, I think about Tom Dixon, the Blendtec CEO whose “Will it blend?” videos usually go viral. In this one, he purees an iPad and it’s had over 12 millions views

Great storytelling and that’s always made for effective marketing.

3. Your network can be golden for you. If you’re on LinkedIn, keep in touch with people you’ve worked with in the past, former clients, friends, relatives and people in your groups. I reach out to several people every day to see if I can be a resource for them. I help people find new positions, mention them in a post, or ask about their families. Networking is easy on Facebook and Twitter, too. It helps if you remember this: Don’t just ask for something, offer something. Read the rest of this entry

Joy in using Social Media (and in presenting with my friend, Amy Africa).

Joy in using Social Media (and in presenting with my friend, Amy Africa).

One of the great things about speaking at the annual Merit Direct Coop is that I get a chance to learn new things. I also get to meet some of Merit’s clients and to enjoy the beautiful Renaissance Westchester Hotel.

And this year there was a bonus! I got to share the keynote with Amy Africa and spend a little time with her. The fact that it was her birthday made it even better.

Amy spoke about Mobile Marketing, expertly, as always. My topic was “Everything you need to know about Social Media for B to B companies”.

Some of the things I said might interest you:

I· You can develop a Prospect Database through Social Media. Merit Direct is a great List Company and they know better than anyone else that all kinds of businesses are building their own databases. Twitter and Facebook can help. A lot. Twitter has places for you to create your own lists and segment your audiences. You can also create a landing page on Facebook that ask your friends or fans for their email addresses so you can send them updates or offers.

II· Social Media makes it easier to access people in charge. You can begin a conversation with almost anyone on LinkedIn, Twitter or Facebook. I’ve chatted with people online that I‘d never get to talk to if I called. There’s no gatekeeper and people logon to social media when they have time.

III. You can maximize your own content. Use it for your blog, white papers, etc. and broadcast it with links from social media. It’ll get you out to a larger audience.

IV. Talking about your company in all of these places, you can develop a large brand, even though you might be a small startup company. At the Merit Direct Coop, I was delighted to meet one fellow I’d been talking to online for a while. I thought he had a large company. Turned out it was a startup! Goes to show you what you can do with a social media approach.

V. And … You can also communicate with your customers along the buying cycle.

You might also want to consider this:

– The B2B buyer cycle is complex

– The offerings are more sophisticated (what they can do
and on what scale)

– B2B buyers are curious about how a product can make life easier and business better (mistakes can be costly)

– to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable

– determine each customer’s perspective, and mirror their concerns with benefits

– B2B buyer cycle will always require thoughtful consideration, due to the sophistication of the offerings.

– With targeted online experiences we can shorten the length of time between first contact to signed contract.

A chart of some Conversion Metrics

When I spoke on the exact same topic at the Merit Direct Coop a few years ago, we had a nice crowd. This time there was a lot more people, and we were in the ballroom. B to B sees the power of Social Media.

Happy Birthday, Amy.

Celebrating with Amy Africa (@AmyAfrica)(EightbyEight) and friends; Barbara de la Riva (@bdelariva), Linda Pickering, and Joanna Brandi (@joannabrandi)(Customer Care Coach)

The Power of the Strong List

The Power of the Strong List

(The people are spelling out “Strong”)

I was reading an article the other day about “The Social Network” movie (“How Facebook Really Won the Social Media War…“) and it said something that I’ve been saying for years! There is Power in the List.

The movie was nominated for an Oscar, not because of the genius directing or their brilliant acting, but really for the depiction of how Facebook went from being an idea to a phenomenon that affected 500 million people!

The key to their success was in the power of their list! Being a Direct Marketer I’ve always known the value of having the right list. Remember, the 40-40-20 Rule. 40 percent of the success of a campaign lies in the list! When you have the right audience, you are more likely to be a success.

In “The Social Network” Mark Zuckerberg had to make decisions that were crucial to his success. He knew that in order to make “The Facebook” (It’s then name) a success, he had to get Eduardo Saverin’s (friend and co-founder) email list. His idea was that if he could get the emails of the Pheonix (a prominent social club at Harvard) it would make all the difference. Sending it to his personal list wouldn’t get them very far.

Zuckerberg was smart in that he knew if he got to the “popular” crowd first, the rest would follow their lead.

Are you targeting the right list? If you’re not too sure, then call us at our office 646.723.3231 or email me for some ideas at loisgeller@loisgellermarketinggroup.com.