I once sent out a tweet that asked how many of my followers read the newspaper every day. A few told me they read it online, and one lady tweeted she reads her Pennysaver every week.
That is a scary thought for me, because I get nervous when people don’t read. Most of all, I feel sick to my stomach when I think people aren’t curious about things going on in the world, or new ideas, or innovations. Just plain curious is good.
Twitter is great that way. If there is breaking news, someone is always tweeting about it, and I hear it first on my Tweetdeck. I can also test all kinds of things on Twitter:
1. Ask people about something, with a link to show it (people read tweets with links).
2. Ask for advice. Recently I was throwing my new iMac into the ocean as I couldn’t get it to work because the monitor showed vertical colored lines. As soon as I tweeted about it, 5 or 6 people told me the computer was dead period. Take it back to the store.
3. I make friends on Twitter with people who share my point of view. Many people who I’ve had conversations with on Twitter have come to visit us, or called me, and when I visit a city…I get many invitations for coffee and lunch to meet in person.
4. For business, because of the huge numbers of people on Twitter, I can do a tweet and invite people to come to our Facebook page and enter a contest. They do come and then I can send them to a website to sign up for a newsletter (and get their email addresses).
5. If I want to find people who are lawyers on Twitter, I can go to twitter.search.com or simply press #lawyers and find all lawyer mentioned in the last 10 minutes or an hour.
The opportunities are endless to use Twitter as the driver to take people to your website, or blog, or E-zine. It’s got great possibilities…and I’m sure you’ll think of new ones for your business!