Tag Archives: Donald Sexauer

Isn’t it great when people actually do the things they say they’re going to do, and do them well?

Isn’t it great when people actually do the things they say they’re going to do, and do them well?

Among the many lessons I learned when I took the Dale Carnegie Course is this: “I know people in the ranks who will stay in the ranks. Why? I’ll tell you why, because they haven’t the ability to get things done.”

Whenever I’m hiring new people for my agency, I look for the ability to get things done. (“No problem” is my favorite phrase.)

People talk (and talk) about getting things done. “I’m going to write a book” or “… getting a portfolio together” but it so rarely happens. Talking about doing things instead of doing them is dead giveaway.

I can say that I’m working on a new marketing book because I’ve already written five or six of them.

Donald Sexauer…

But people with no track record should just do it. Which brings me to my friend Donald Sexauer. He told me that he wanted to write and illustrate a whole series of books about his grandchildren and their pets. When he showed me some of the illustrations, paintings really, that he’d already done, I knew he’d come through.

He wanted books that would be fun for the kids, both of them boys, to read. The stories are based on simple homespun values. And, since he’s a retired English teacher, he wanted to improve their vocabularies.

Moue

Donald is a wonderful artist – two of his painting hang in my living room – so I wasn’t surprised when I saw his initial sketches of the boys’ faces grimacing. He called it a “moue”. It’s a pouty look that can also be an upside down smile. Here is an illustration to the right.

The first book, Kramer Makes David Smile is charming and actually true. It’s about how David (the younger boy) never smiles until he realizes he has so much to be grateful for, and that life is fun. He learns this from Kramer, the family cat.

The book was just perfect book for Donald to read to his grandsons. When people I know heard about the book they started reading it to their children, too.

The second book in the series, Kramer & Jack Make Choices, is tougher. The boys lose their beloved Kramer and learn that although a choice can make them sad, it can be the right choice.

Book Number 3, Kramer??!, just came out and it’s my favorite. Anyone who has ever lost someone dear to them can relate when a special kitten brings new happiness to the boys. The story grabs you right away and the illustrations are so charming that children everywhere will want to see, point to, and cover them with chocolate fingers.

Kramer the cat

The three-book series is now available at Amazon.com. Please order one or two and snuggle up with your own kids to enjoy these wonderful stories. This year I’m hoping the books win an award for the values they teach.

Donald Sexauer is a man who gets things done.

Where’s the Joy? I’ve got no 401K, no shopping plans, no travel in mind…!

Where’s the Joy? I’ve got no 401K, no shopping plans, no travel in mind…!

In 2007, the stock market was about 14,000 and today it was at 6763. Who would have thought this could happen?

I’ve worked so hard for that money too, often holding two or three jobs: my daytime job as head of my marketing agency, my passion job of teaching people about marketing, and my other job…writing about marketing. Come to think of it, I’ve probably been a marketing bore. But, I made that money off the sweat of my brow, and now it is gone, Kaput!

So now where do I find the joy?

Well, I find my real joy in my friends, Andrea Nierenberg, Pepper Huff, Donald Sexauer, Mike McCormick, the funny Amy Africa and a host of others. Here are some of them:

Andrea and I going to dinner in Aventura.

Andrea and I going to dinner in Aventura.

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Donald and Pepper at the Pepper Mill

Then, of course, I have my family (small as it is now)..my coursin Barry, his wife Fran, Lizzie and Scott, Judy and Mitch and their kids. For all of you who know my great sadness, my cousins are life savers for me. We check in, care about each other and giggle about family stories. They give me joy.

Morty is on the left, and the elusive Lucy is ready to run.

Morty is on the left, and the elusive Lucy is ready to run.

There are also my pets. There’s the great old fat cat Mortimer and Baby Lucy (we call her the phantom of the apartment). No one sees here unless she wishes to be seen. At night, when I’m stressed, I play “rub a tummy with her”, and all is right with the world.

I also enjoy where I’m living now, right smack dab on the water in S. Florida. I look out at the ocean, and remember what it felt like as a child walking to the boardwalk in Long Beach. It is beautiful and the sun shines here all the time. I don’t miss all my years in New York City, as I was always freezing there and cocooning in my apartment. Here, I get outside alot, and have good friends and neighbors in the building. I like the feeling of community.

And, then of course, there’s my work. My parents were always feeling sorry for me, because I had to work so hard. First, it was to support my family, then as a single mother, and then supporting my parents. My Dad was always so sad that I wasn’t like the other women who just got married, and went to the club for lunches and shopping and had time for days at the beauty parlor.

My Dad or Mom never understood that I needed my work, more than they needed the money I earned. On the days that I was home with the flu, I was miserable. I love what I do. We have wonderful clients here at my agency and they are my personal friends. They’re smart and every day they challenge me to do something great or interesting or just fun for their customers.

And, I get a chance ot speak at conventions and conferences and meet new people all the time. It is a great privilege for me to teach people all the wonderful things I’ve learned about marketing. In fact, I think maybe I was born with ADD, and no one diagnosed it, and if I’d had any other kind of work…I’d have been bored.

So, don’t get me wrong. I hate this market dropping, and the economy tanking and people losing their jobs.

I just think that when I look around me, I have great joy. I love our country, our optimism, our freedoms and the wonderful life I have here.I believe that God will help us through our problems.

Of course, I love the great Joy of Marketing too.