While JWU Challenge Part 1 works on a jewelry campaign, another group of students will be working on a program for one of our clients, a Retirement Seminar company that helps people prepare to transition their lives from busy and white-collar driven to an ideal retirement lifestyle.
The company will run their first seminar in February, in Miami.
Before then, the students’ challenge is to create a marketing plan involving social media and mobile marketing to generate reservations. Out of state people are part of the target audience; fortunately convincing people up north to visit Miami in February isn’t all that hard.
The general idea is that students will begin building relationships with prospects while guiding them to the client’s free downloadable book, then through a series of intermediary products, and, finally, to the seminar.
By the end of 10 weeks the students will be judged on their final presentations. They will have to share the results of their efforts and the progress they have made with their programs. This will be fun: college students marketing to geezers.