I was reading an article the other day about “The Social Network” movie (“How Facebook Really Won the Social Media War…“) and it said something that I’ve been saying for years! There is Power in the List.
The movie was nominated for an Oscar, not because of the genius directing or their brilliant acting, but really for the depiction of how Facebook went from being an idea to a phenomenon that affected 500 million people!
The key to their success was in the power of their list! Being a Direct Marketer I’ve always known the value of having the right list. Remember, the 40-40-20 Rule. 40 percent of the success of a campaign lies in the list! When you have the right audience, you are more likely to be a success.
In “The Social Network” Mark Zuckerberg had to make decisions that were crucial to his success. He knew that in order to make “The Facebook” (It’s then name) a success, he had to get Eduardo Saverin’s (friend and co-founder) email list. His idea was that if he could get the emails of the Pheonix (a prominent social club at Harvard) it would make all the difference. Sending it to his personal list wouldn’t get them very far.
Zuckerberg was smart in that he knew if he got to the “popular” crowd first, the rest would follow their lead.
Are you targeting the right list? If you’re not too sure, then call us at our office 646.723.3231 or email me for some ideas at firstname.lastname@example.org.