On Twitter, they call them RAOK.

On Twitter, they call them RAOK.


I used to see RAOK in my Tweet deck and I couldn’t figure out what it meant. Then it hit me: Random Acts of Kindness.

In real life we call them good deeds and I was reminded of one that happened to me years ago in far away California.

We were on our way to Woodland Hills to give a marketing seminar for our clients at Funrise. It had been a long trip from New York to LAX and I was starving. Whoa! Is that a Denny’s up there? Let’s duck in for something we can gobble down quickly.

And that’s where I met Tim Tallent, our waiter. He understood our predicament immediately and magically brought out our food right away, all the time talking good naturedly. He was funny, too, and by the time we left I felt as if I’d made a friend. Turns out I had.


Time gave me his card, and I gave him mine. When I got back to New York I decided to write about Tim in my monthly column for Target Marketing Magazine. It was all about how he lifted my spirits that day. I sent a tear sheet of the article to his boss, too.

Tim sent a Thank You note and seven years passed. Then yesterday I got an email from him. Click here to read it: Tim Tallent’s E-mail

All the best,

So now when I read the letters RAOK, I think of great people like Tim. Now it seems he manages the whole restaurant.

If only the lady behind the counter at Subway today had smiled and said something, anything, rather than slowly fill up all of her little silver trays with various Subway stuff, I might have ordered a sandwich and written about her today, too.

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