Guest Post from Rachel, The Intern
Here’s one…
This letter came to Lois Geller, and though it’s about “moving to a new home” not a new office, they have the right idea. People still buy the most new things when they’ve moved and want to start fresh.
If there’s one thing I’ve learned while working in marketing it’s that it all about the right offer, to the right people at the right time. This offer is a bit lame, and not sure we can redeem it in stores close by our office.
Lists and offers are very much like finding the love of your life; it’s not easy finding the perfect match. You try people on and if they don’t fit, you chuck ‘em. You ask yourself, what am I doing wrong? Well in Marketing, it’s the same way! You have to find the right match! When I say match, I mean the right list and the right offer. Once you have those 2 things down, you’re sure to have a successful campaign.
Lists work, and you need a “call to action”- use by September 1, 2010.
Most importantly, you have to strategize! If you want to stay ahead of the game, you have to have a game plan. Like the Miami Heat creating the Dream Team with Lebron, Wade, and Bosh, they have a game plan to win a championship! A good strategy in our case would be a Customer Loyalty program, which builds the database, and also creates long lasting loyal customers- like us!
My name is Rachel Rodriguez and I am
currently a student at Johnson & Wales University,
studying Marketing. I will be graduating in the spring of 2011.
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There are also other opportunities you must take into account. Initially, you be wanted to locate shoes that meet and sufficient to let your fingers to be in movements without stinting. If the shoe is too large, you repeatedly will fastener the entire body at the front of your feet.
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Great suggestions! Many of our clients take advantage of our new mover lists and narrowing down their key demographics to find the perfect targets. This really maximizes your ROI!
What kind of an offer might have been tested against this one? This is a soft one. Have any ideas for a hard one (for people did just move into the neighborhood)?