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	<title>Comments on: Jerome, the rebel duckling.</title>
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	<link>http://www.joyofdirectmarketing.com/jerome-the-rebel-duckling/strategy</link>
	<description>because all marketing touches the customer &#34;direct&#34;ly</description>
	<lastBuildDate>Wed, 08 Sep 2010 08:02:50 -0400</lastBuildDate>
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		<title>By: Cecilia Karr</title>
		<link>http://www.joyofdirectmarketing.com/jerome-the-rebel-duckling/strategy/comment-page-1#comment-259</link>
		<dc:creator>Cecilia Karr</dc:creator>
		<pubDate>Tue, 16 Feb 2010 22:48:32 +0000</pubDate>
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		<description>Lois - you&#039;re such a City Girl - LOL! Love your account. Central Park on steroids...rofl
Jerome lives in a different world, with different threats than his cousin in NYC. His antics may well be his demise, were he to be transplanted to the non-enhanced Central Park. Of course, the same goes for his cousin, should the roles be reversed.
Gotta love Jerome and his ilk. He&#039;s confident enough to go &quot;where no Duck has gone before&quot;. He knows his pond but keeps looking at it from different points.

Just as in Real Estate, you&#039;ve got to know your market - or should I say pond - in order to stand out!

Thanks for a great lesson.</description>
		<content:encoded><![CDATA[<p>Lois &#8211; you&#8217;re such a City Girl &#8211; LOL! Love your account. Central Park on steroids&#8230;rofl<br />
Jerome lives in a different world, with different threats than his cousin in NYC. His antics may well be his demise, were he to be transplanted to the non-enhanced Central Park. Of course, the same goes for his cousin, should the roles be reversed.<br />
Gotta love Jerome and his ilk. He&#8217;s confident enough to go &#8220;where no Duck has gone before&#8221;. He knows his pond but keeps looking at it from different points.</p>
<p>Just as in Real Estate, you&#8217;ve got to know your market &#8211; or should I say pond &#8211; in order to stand out!</p>
<p>Thanks for a great lesson.</p>
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		<title>By: Sharon Klein</title>
		<link>http://www.joyofdirectmarketing.com/jerome-the-rebel-duckling/strategy/comment-page-1#comment-258</link>
		<dc:creator>Sharon Klein</dc:creator>
		<pubDate>Mon, 15 Feb 2010 20:42:33 +0000</pubDate>
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		<description>Wonderful story.  At first glance Jerome looks like all the other ducks but he strays just enough to be the one that stands out and holds your attention.</description>
		<content:encoded><![CDATA[<p>Wonderful story.  At first glance Jerome looks like all the other ducks but he strays just enough to be the one that stands out and holds your attention.</p>
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		<title>By: loisgeller</title>
		<link>http://www.joyofdirectmarketing.com/jerome-the-rebel-duckling/strategy/comment-page-1#comment-257</link>
		<dc:creator>loisgeller</dc:creator>
		<pubDate>Mon, 15 Feb 2010 15:48:03 +0000</pubDate>
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		<description>My friend @prosperitygirl just had a problem submitting a comment here..so I&#039;m giving it a test.</description>
		<content:encoded><![CDATA[<p>My friend @prosperitygirl just had a problem submitting a comment here..so I&#8217;m giving it a test.</p>
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		<title>By: CASUDI</title>
		<link>http://www.joyofdirectmarketing.com/jerome-the-rebel-duckling/strategy/comment-page-1#comment-255</link>
		<dc:creator>CASUDI</dc:creator>
		<pubDate>Sat, 13 Feb 2010 05:24:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.joyofdirectmarketing.com/?p=641#comment-255</guid>
		<description>I was thinking about this yesterday, as I drove past a flock of sheep in a field on Lopez Island. There were both the usual sheep sheep and a few of the really chocolaty colored shaggy ones that really do stand out (and their pelts are the perfect match for my Burmese cats). I looked again and there was a Lama in their midst.  Now, That really stood out.

Every once in a while I get an email of direct mail piece I notice. Now you have me thinking, why don’t I throw it in the trash immediately and why do I read it, forward it or save it. What is it that stands out?  Yes, it is a Lama, a different color, a different shape, definitely a different message. So it would seem different stands out. I keep the over size post cards from Cascade Coil Drapery, and Perennials Outdoor fabrics. Cascade Coil prints a small 3 month calendar  on the address side of their cards and sends them every three months. Both cards I show to client’s as they show neat products. I&#039;ve been looking for “different” recently to illustrate standing out to a small biz I mentor, and found all the constant contact I receive look much alike. UGH. It seems obvious now, different stands out.  Great Post.

@CASUDI</description>
		<content:encoded><![CDATA[<p>I was thinking about this yesterday, as I drove past a flock of sheep in a field on Lopez Island. There were both the usual sheep sheep and a few of the really chocolaty colored shaggy ones that really do stand out (and their pelts are the perfect match for my Burmese cats). I looked again and there was a Lama in their midst.  Now, That really stood out.</p>
<p>Every once in a while I get an email of direct mail piece I notice. Now you have me thinking, why don’t I throw it in the trash immediately and why do I read it, forward it or save it. What is it that stands out?  Yes, it is a Lama, a different color, a different shape, definitely a different message. So it would seem different stands out. I keep the over size post cards from Cascade Coil Drapery, and Perennials Outdoor fabrics. Cascade Coil prints a small 3 month calendar  on the address side of their cards and sends them every three months. Both cards I show to client’s as they show neat products. I&#8217;ve been looking for “different” recently to illustrate standing out to a small biz I mentor, and found all the constant contact I receive look much alike. UGH. It seems obvious now, different stands out.  Great Post.</p>
<p>@CASUDI</p>
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		<title>By: Lois Geller</title>
		<link>http://www.joyofdirectmarketing.com/jerome-the-rebel-duckling/strategy/comment-page-1#comment-254</link>
		<dc:creator>Lois Geller</dc:creator>
		<pubDate>Fri, 12 Feb 2010 04:31:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.joyofdirectmarketing.com/?p=641#comment-254</guid>
		<description>Hi Scott,
Where in heaven&#039;s name are the Northern Cascades?
And, yes...as you know from all that great Dale Carnegie teaching...people that stand out, take a shot, share with others in a unique way, always win.</description>
		<content:encoded><![CDATA[<p>Hi Scott,<br />
Where in heaven&#8217;s name are the Northern Cascades?<br />
And, yes&#8230;as you know from all that great Dale Carnegie teaching&#8230;people that stand out, take a shot, share with others in a unique way, always win.</p>
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		<title>By: Scott Fenwick</title>
		<link>http://www.joyofdirectmarketing.com/jerome-the-rebel-duckling/strategy/comment-page-1#comment-253</link>
		<dc:creator>Scott Fenwick</dc:creator>
		<pubDate>Fri, 12 Feb 2010 01:07:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.joyofdirectmarketing.com/?p=641#comment-253</guid>
		<description>Lois:

Wonderful tale with an important message.  It brought back many memories of my trip through the Northern Cascades.  Always good when the Jeromes successfully reach their goals.  Nice to see individuality rewarded!</description>
		<content:encoded><![CDATA[<p>Lois:</p>
<p>Wonderful tale with an important message.  It brought back many memories of my trip through the Northern Cascades.  Always good when the Jeromes successfully reach their goals.  Nice to see individuality rewarded!</p>
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		<title>By: Emilian Gruev</title>
		<link>http://www.joyofdirectmarketing.com/jerome-the-rebel-duckling/strategy/comment-page-1#comment-252</link>
		<dc:creator>Emilian Gruev</dc:creator>
		<pubDate>Thu, 11 Feb 2010 21:50:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.joyofdirectmarketing.com/?p=641#comment-252</guid>
		<description>It&#039;s always a treat to get inspired by mother nature! Great post Lois, there is always a message when reading your blog.</description>
		<content:encoded><![CDATA[<p>It&#8217;s always a treat to get inspired by mother nature! Great post Lois, there is always a message when reading your blog.</p>
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