Comments on: Humor in advertising? http://www.joyofdirectmarketing.com/humor-in-advertising/strategy because all marketing touches the customer "direct"ly Tue, 31 Jan 2012 17:42:06 -0500 hourly 1 http://wordpress.org/?v=3.1.3 By: Brandon http://www.joyofdirectmarketing.com/humor-in-advertising/strategy/comment-page-1#comment-341 Brandon Fri, 09 Apr 2010 16:34:54 +0000 http://www.joyofdirectmarketing.com/?p=513#comment-341 Hello everyone. I'm an Advertising major at Western Kentucky University. I've been researching the use of humor in advertising. If would be great of any of you would like to answer the following questions as part of my research. 1.)What types of products are more appropriate for using humor and why? 2.)What ad agency uses humor the most? 3.)What do you consider the funniest commercial/campaign the most and was it effective? 4.)When is it most effective to use humor in advertising? 5.)Can you think of a commercial or campaign that shouldn't have used humor? 6.)In your opinion, are there any brands that take themselves a little too serious, and could afford to include humor in their advertisements? Hello everyone. I’m an Advertising major at Western Kentucky University. I’ve been researching the use of humor in advertising. If would be great of any of you would like to answer the following questions as part of my research.

1.)What types of products are more appropriate for using humor and why?

2.)What ad agency uses humor the most?

3.)What do you consider the funniest commercial/campaign the most and was it effective?

4.)When is it most effective to use humor in advertising?

5.)Can you think of a commercial or campaign that shouldn’t have used humor?

6.)In your opinion, are there any brands that take themselves a little too serious, and could afford to include humor in their advertisements?

]]> By: The Heart of Being a Chef… | QLOG http://www.joyofdirectmarketing.com/humor-in-advertising/strategy/comment-page-1#comment-249 The Heart of Being a Chef… | QLOG Mon, 08 Feb 2010 13:29:20 +0000 http://www.joyofdirectmarketing.com/?p=513#comment-249 [...] The case of Ms. Geller is a little different however. She’s constantly yapping on Twitter that she doesn’t like her blog and she wants ideas on how to fix it. My advice to her: embrace it like you do your speeches — pig hats and all. [...] [...] The case of Ms. Geller is a little different however. She’s constantly yapping on Twitter that she doesn’t like her blog and she wants ideas on how to fix it. My advice to her: embrace it like you do your speeches — pig hats and all. [...]

]]> By: Karina Tweedell http://www.joyofdirectmarketing.com/humor-in-advertising/strategy/comment-page-1#comment-230 Karina Tweedell Thu, 07 Jan 2010 08:00:51 +0000 http://www.joyofdirectmarketing.com/?p=513#comment-230 Lois, thank you for this good post. I think companies that employ humor wisely (let's say Apple) struggle with a problem of maintaining that high mark. People see a good witty ad and then ask the company to keep it up, expectations are set higher from now on. It certainly isn't easy to always be funny and getting it just right without going overboard. That's why, in my opinion, creatives should evaluate if they can be consistent if they decide to add a witty tone to the brand. Lois, thank you for this good post. I think companies that employ humor wisely (let’s say Apple) struggle with a problem of maintaining that high mark. People see a good witty ad and then ask the company to keep it up, expectations are set higher from now on. It certainly isn’t easy to always be funny and getting it just right without going overboard. That’s why, in my opinion, creatives should evaluate if they can be consistent if they decide to add a witty tone to the brand.

]]> By: Direct Marketing Services http://www.joyofdirectmarketing.com/humor-in-advertising/strategy/comment-page-1#comment-134 Direct Marketing Services Mon, 19 Oct 2009 12:14:45 +0000 http://www.joyofdirectmarketing.com/?p=513#comment-134 Humor doesn't works all tht time in your advertising, and as you said it should be really good to make it work. But professional advertising doesn't recommends this because a lot of people don't have sense of humor. Humor in advertising is sort of a risky job but when done right, it's really effective. Humor doesn’t works all tht time in your advertising, and as you said it should be really good to make it work. But professional advertising doesn’t recommends this because a lot of people don’t have sense of humor.
Humor in advertising is sort of a risky job but when done right, it’s really effective.

]]> By: Mike McCormick http://www.joyofdirectmarketing.com/humor-in-advertising/strategy/comment-page-1#comment-127 Mike McCormick Sat, 10 Oct 2009 16:08:45 +0000 http://www.joyofdirectmarketing.com/?p=513#comment-127 People may not buy from clowns but they do buy, over and over, from people (companies) they like and respect. Humor, rather than jokes, can go a long way to getting people to like you. Just don't mention the Nobel Peace Prize for a while. M People may not buy from clowns but they do buy, over and over, from people (companies) they like and respect. Humor, rather than jokes, can go a long way to getting people to like you. Just don’t mention the Nobel Peace Prize for a while. M

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