Comments on: Humor in advertising?

By: The Heart of Being a Chef… | QLOG

The Heart of Being a Chef… | QLOG — Mon, 08 Feb 2010 13:29:20 +0000

[...] The case of Ms. Geller is a little different however. She’s constantly yapping on Twitter that she doesn’t like her blog and she wants ideas on how to fix it. My advice to her: embrace it like you do your speeches — pig hats and all. [...]

By: Karina Tweedell

Karina Tweedell — Thu, 07 Jan 2010 08:00:51 +0000

Lois, thank you for this good post. I think companies that employ humor wisely (let’s say Apple) struggle with a problem of maintaining that high mark. People see a good witty ad and then ask the company to keep it up, expectations are set higher from now on. It certainly isn’t easy to always be funny and getting it just right without going overboard. That’s why, in my opinion, creatives should evaluate if they can be consistent if they decide to add a witty tone to the brand.

By: Direct Marketing Services

Direct Marketing Services — Mon, 19 Oct 2009 12:14:45 +0000

Humor doesn’t works all tht time in your advertising, and as you said it should be really good to make it work. But professional advertising doesn’t recommends this because a lot of people don’t have sense of humor.
Humor in advertising is sort of a risky job but when done right, it’s really effective.

By: Mike McCormick

Mike McCormick — Sat, 10 Oct 2009 16:08:45 +0000

People may not buy from clowns but they do buy, over and over, from people (companies) they like and respect. Humor, rather than jokes, can go a long way to getting people to like you. Just don’t mention the Nobel Peace Prize for a while. M