This was the topic of my speech at the FDMA last week.
When AJ Morales called and asked if I’d speak—I said “No”!
Why? Because, every time I do we get every supplier in our area calling for business. We’re a small group, and spending that time and preparing the speech—usually makes new friends for my agency and that’s good—but it eats up a lot of time.
AJ Morales called back a few weeks later and said I’d help members if I taught them the right way to engage people and get business.
So I relented and did!
Then he changed the venue from the Westin hotel to Johnson & Wales University. I told him attendance would drop like a rock (because people including me)—don’t know where it is.
He said 80 people would show up or he’d eat his hat. I told him I’d bring the hat. Here’s AJ eating his new Yankees hat.
And the group was great! The bonus was there were many students from the University who are taking the Direct Marketing course there. The great professor,
Mr. Mark Neckes is shown here with me.
Hope his students intern with us this summer!
This was my leave-behind from the speech,
the ten steps to getting new business:
Lois,
Thank you for providing a great speach. I am pretty sure that hat gave me heartburn. I am still waiting on my new profile picture!
-AJ
Excellent list including old ideas and the “new stuff” in marketing your business. Of course I know you mean more than just personalization when you say “1 to 1.” Segmentation and Relevance Marketing are part of your forte, but you know I can’t go without mentioning them.
What’s your 3-3-3 success plan?
Hi Lois only to say Hello I enyojed both having breakfast with you and the conference, great tips I’m fowarding them to my team, also thanks for the troll , my daugther liked but I have it on my desk as a reminder to look for what I want to do with my bussines from now on. Thanks and good luck. Look foward to meet you sometime again in the future
Jovan
Yes, I do hope you will! That would be really great to help judge them…and get a chance to talk to you.
Lois – Thanks for speaking at our FDMA breakfast. We all enjoyed it. I shall keep you in mind when we put together a strategy for bringing back the Awards for Excellence at the FDMA