Comments for Joy of Direct Marketing http://www.joyofdirectmarketing.com because all marketing touches the customer "direct"ly Wed, 22 Feb 2012 05:00:33 -0500 hourly 1 http://wordpress.org/?v=3.1.3 Comment on Eight smart ways to find new customers now! by Inclined to Design http://www.joyofdirectmarketing.com/eight-smart-ways-to-find-new-customers-now/strategy/comment-page-1#comment-1333 Inclined to Design Wed, 22 Feb 2012 05:00:33 +0000 http://www.joyofdirectmarketing.com/?p=2300#comment-1333 [...] is the “personal stage” I have selected for my online friend, Lois Geller @Loisgeller, the Joy of Direct Marketing Guru. This antique English, original George III desk, [...] [...] is the “personal stage” I have selected for my online friend, Lois Geller @Loisgeller, the Joy of Direct Marketing Guru. This antique English, original George III desk, [...]

]]> Comment on How come no one CRMs me? by Lois Geller http://www.joyofdirectmarketing.com/how-come-no-one-crms-me/strategy/comment-page-1#comment-1322 Lois Geller Thu, 16 Feb 2012 21:43:47 +0000 http://www.joyofdirectmarketing.com/?p=2272#comment-1322 So true, Marc. A loyal customer is worth many times the value of a new customer. Yet encouraging clients to put loyalty programs in place is really quite the challenge. So true, Marc. A loyal customer is worth many times the value of a new customer. Yet encouraging clients to put loyalty programs in place is really quite the challenge.

]]> Comment on How come no one CRMs me? by Marc http://www.joyofdirectmarketing.com/how-come-no-one-crms-me/strategy/comment-page-1#comment-1306 Marc Sat, 11 Feb 2012 01:13:30 +0000 http://www.joyofdirectmarketing.com/?p=2272#comment-1306 Nicely put and oh so true. Taking it one step further, having clumsy tracking and feedback systems in place is a sign of bad (and I hope for them costly) business management, but I'm really baffled by businesses that seem to go out of their way to penalize loyalty. I recently renewed my phone and home broadband contracts (two different companies) and not only did they not notice that my contract was about to expire and make me a loyalty offer, they both had in place incentives for new signups that they would not give to renewals. The only thing I can read from that is "we've already got you, so you're not as valuable to us"... surely the total opposite of what they should be thinking. Nicely put and oh so true.
Taking it one step further, having clumsy tracking and feedback systems in place is a sign of bad (and I hope for them costly) business management, but I’m really baffled by businesses that seem to go out of their way to penalize loyalty. I recently renewed my phone and home broadband contracts (two different companies) and not only did they not notice that my contract was about to expire and make me a loyalty offer, they both had in place incentives for new signups that they would not give to renewals. The only thing I can read from that is “we’ve already got you, so you’re not as valuable to us”… surely the total opposite of what they should be thinking.

]]> Comment on From now on, I’m going to be more careful about what I say on Social Media. by seo http://www.joyofdirectmarketing.com/careful-about-what-i-say/strategy/comment-page-1#comment-1272 seo Tue, 31 Jan 2012 17:42:06 +0000 http://www.joyofdirectmarketing.com/?p=831#comment-1272 Throughout this great scheme of things you receive a B- with regard to hard work. Exactly where you actually lost us was first on all the facts. As it is said, the devil is in the details... And it couldn't be much more accurate at this point. Having said that, allow me say to you what did work. Your authoring can be pretty persuasive and this is possibly the reason why I am taking an effort to comment. I do not really make it a regular habit of doing that. Next, although I can notice the jumps in reasoning you come up with, I am not necessarily certain of how you seem to connect your points which inturn help to make the actual conclusion. For the moment I will, no doubt subscribe to your point however hope in the foreseeable future you actually link the dots better. Throughout this great scheme of things you receive a B- with regard to hard work. Exactly where you actually lost us was first on all the facts. As it is said, the devil is in the details… And it couldn’t be much more accurate at this point. Having said that, allow me say to you what did work. Your authoring can be pretty persuasive and this is possibly the reason why I am taking an effort to comment. I do not really make it a regular habit of doing that. Next, although I can notice the jumps in reasoning you come up with, I am not necessarily certain of how you seem to connect your points which inturn help to make the actual conclusion. For the moment I will, no doubt subscribe to your point however hope in the foreseeable future you actually link the dots better.

]]> Comment on Dreaming Big by Dianna Huff http://www.joyofdirectmarketing.com/dreaming-big/strategy/comment-page-1#comment-1271 Dianna Huff Tue, 31 Jan 2012 10:52:27 +0000 http://www.joyofdirectmarketing.com/?p=2248#comment-1271 Lois, I love your story and the fact that you were open to listening to the universe in the form of the old man at Burger Heaven. I'm honored that you're a part of my book. Lois,

I love your story and the fact that you were open to listening to the universe in the form of the old man at Burger Heaven. I’m honored that you’re a part of my book.

]]> Comment on Dreaming Big by Lois Geller http://www.joyofdirectmarketing.com/dreaming-big/strategy/comment-page-1#comment-1268 Lois Geller Tue, 31 Jan 2012 04:25:22 +0000 http://www.joyofdirectmarketing.com/?p=2248#comment-1268 Thank you, Rachel for your kind words. And you Bill Delaney for always making my day! Thank you, Rachel for your kind words. And you Bill Delaney for always making my day!

]]> Comment on Dreaming Big by Rachel Cunliffe http://www.joyofdirectmarketing.com/dreaming-big/strategy/comment-page-1#comment-1266 Rachel Cunliffe Tue, 31 Jan 2012 03:21:12 +0000 http://www.joyofdirectmarketing.com/?p=2248#comment-1266 Loved reading your story as I worked on the ebook - and congratulations on your success! Loved reading your story as I worked on the ebook – and congratulations on your success!

]]> Comment on Dreaming Big by Billy Delaney http://www.joyofdirectmarketing.com/dreaming-big/strategy/comment-page-1#comment-1265 Billy Delaney Mon, 30 Jan 2012 23:12:48 +0000 http://www.joyofdirectmarketing.com/?p=2248#comment-1265 I am proud of this human spirit in you. I admire the need that must have existed at the time you chose to go it alone, for surely alone you felt. But... I am glad to read of the success you have found, and I am sure the price and the cost have been rich too! Thanks for posting this little titbit about the Lady I follow and admire. Billy I am proud of this human spirit in you. I admire the need that must have existed at the time you chose to go it alone, for surely alone you felt.
But…
I am glad to read of the success you have found, and I am sure the price and the cost have been rich too!
Thanks for posting this little titbit about the Lady I follow and admire. Billy

]]> Comment on Sweepstakes, Giveaways, Contests: Fun, Involvement and Wealth beyond the dreams of avarice. by Marla Altberg http://www.joyofdirectmarketing.com/sweepstakes-giveaways-contests-fun-involvement-and-wealth-beyond-the-dreams-of-avarice/strategy/comment-page-1#comment-1264 Marla Altberg Mon, 30 Jan 2012 18:23:40 +0000 http://www.joyofdirectmarketing.com/?p=2133#comment-1264 Sweepstakes are adapting and at lightening speed. For those direct marketers who no longer use snail mail, Facebook and Twitter can engage the consumer at a mere fraction of the cost. Sweeps and contest are a key to this engagement. Sweepstakes are adapting and at lightening speed. For those direct marketers who no longer use snail mail, Facebook and Twitter can engage the consumer at a mere fraction of the cost. Sweeps and contest are a key to this engagement.

]]> Comment on Marketing: part of an artist’s life. by Wayne McEvilly http://www.joyofdirectmarketing.com/marketing-part-of-an-artist%e2%80%99s-life-3/strategy/comment-page-1#comment-1252 Wayne McEvilly Sat, 28 Jan 2012 15:48:57 +0000 http://www.joyofdirectmarketing.com/?p=2227#comment-1252 Lois- This bears study-marking it for when I get back to my mac :-) Thank you. Wayne Lois-
This bears study-marking it for when I get back to my mac :-)
Thank you.
Wayne

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