Business travelers put thrift on itinerary

Joy of Direct Marketing

• Two weeks on a Ukrainian river boat. July 29, 2010
  So many people tweeted me wondering why I was vacationing in Ukraine, kidding me about borscht (which wasn’t that bad), asking where Ukraine is and if I had relatives there. I have no family there, had never even heard of the Dnieper River, and I’m not a history buff. Nonetheless, I learned so much from the AHI [...] […]
  Lois Geller
• Muffins and Mayhem July 29, 2010
  I’m not sure how long ago I met Suzanne Beecher, but we were in our office on Madison Avenue then…and she’d set up an appointment…and was on my schedule. I walked toward our board room, and the smell of fresh-baked brownies wafted around the office. People were peeking out from their desks, wondering if someone was [...] […]
  Lois Geller
• From now on, I’m going to be more careful about what I say on Social Media. July 29, 2010
  Last week my friend Keith Fletcher of the South Florida Interactive Marketing Association called to invite me to a marketing conference with an intriguing title: Social Media/Legal Mashup. He wanted me to hear Gaida Zirkelbach, a lawyer, speak about social media. A lawyer? Keith told me that she’s fascinating and I’d learn a lot. So, I [...] […]
  Lois Geller
• Twitter quitters are for the birds July 29, 2010
  It amazes me that when I’m in a large group, I almost always hear the same three comments about Twitter: · Twitter is for kids, mostly following celebrities. · Who cares what [...] […]
  Lois Geller
• How to get to Carnegie Hall? July 29, 2010
  Practice, practice, practice. How do you get to be a Social Media expert? Same answer. And I haven’t practiced nearly enough. Nonetheless, more than a few companies and associations have asked me to speak to them about Social Media. I suppose that’s a [...] […]
  Lois Geller
• How to get business in this economy(and cheer yourself up) July 29, 2010
  This was the topic of my speech at the FDMA last week. When AJ Morales called and asked if I’d speak—I said “No”! Why? Because, every time I do we get every supplier in our area calling for business. We’re [...] […]
  Lois Geller
• So I like Twitter, but what does it do for me? July 29, 2010
  I once sent out a tweet that asked how many of my followers read the newspaper every day. A few told me they read it online, and one lady tweeted she reads her Pennysaver every week. That is a scary thought for me, because I get nervous when [...] […]
  Lois Geller
• So, I gave up smoking and candy….but Twitter? No! July 29, 2010
  I missed it when I was in Vancouver a few weeks ago, because my iPhone service was “iffy” and my tweetdeck was very slow. Why…I ask myself into the night? Well, if you ask my “real life” friend @amyafrica she’d say that all my followers are wackos anyway, so why even read their tweets. If you ask [...] […]
  Lois Geller
• It is really “emu”-sing..when I blog about gratitude…. July 29, 2010
  I had blogged about the fact that my Mom insisted that I write thank you notes, and how those handwritten notes still made a huge difference in my life. Then, I received an unexpected one myself from a great salesperson. I had raced into St. John’s (who sell beautiful knitted suits) and asked the salesman if [...] […]
  Lois Geller
• Mom always made us write thank you notes. July 29, 2010
  My Grandmother, Mammy, used to take months to painstakingly knit ghastly itchy sweaters and send them to my sister, Margo, and me for the holidays. Scarves, too. At least Margo’s were in semi-pleasant colors but mine were usually green. Mammy knew that Emerald was my birth month’s color [...] […]
  Lois Geller