About
We’re direct marketing junkies in Hollywood, Florida. The palms swing outside our windows looking out on our marina. Our creative director says that the pelicans inspire him.
Lois Geller, President
Lois Geller is owner and President of Lois Geller Marketing Group, which was on Madison Ave. for 12 years and is now located in a marina in Hollywood (fifteen minutes from OIP). Prior to owning her own company, Lois Geller was President of several agencies. In New York, she headed AC&R Direct, a Saatchi and Saatchi agency, and Geller Direct, a TBWA subsidiary. In Toronto, Canada, she headed up J. Walter Thompson Direct and Vickers and Benson Direct. Many of her programs are for international markets.
Lois holds a Bachelor of Science Degree from Boston University and is an adjunct professor at New York University, where she leads the Direct Marketing Lecture Series and was named Professor of the Year. She has been a Dale Carnegie instructor and taught the Catalog Marketing Course for new clients and employees at Y&R.
Lois has written many books in the field of Direct Marketing, including Response! The Complete Guide to Profitable Direct Marketing, (published in nine countries), Sold! Direct Marketing for the Real Estate Pro and Customers For Keeps. Lois’ articles are published in many magazines, including Direct Marketing Magazine and Today’s Manager and Selling Power and Fortune Small Business.
Lois has appeared on CNN and on CBS radio with Joe Connelly. Monthly she’s on the radio as part of the Jim Blasingame Brain Trust. Lois is on the Board of Directors of the Direct Marketing Idea Exchange and a member of the Direct Marketing Club of New York, the Healthcare Businesswomen’s Association, the Financial Women’s Association and the Cornell Club. She won the Silver Apple Award for Lifetime Achievement in Direct Marketing, the Echo Award in direct marketing and many RSVP Awards in the U.S. and Canada.
Keynote speaker and guest lecturer, Lois Geller travels the world to speak about branding, direct marketing essentials, customer retention and creative strategies. She has been a guest lecturer and a popular keynote speaker at dozens of direct marketing conventions, in the U.S., Canada, Sweden and Russia. And, two years ago launched the now popular Direct Marketing Boot Camp to teach corporation executives direct marketing essentials.
