http://www.joyofdirectmarketing.com/40-creative-ideas-that-work-part-1/strategy Sat, 24 Jul 2010 11:44:45 -0400 http://wordpress.org/?v=2.8.6 hourly 1 http://www.joyofdirectmarketing.com/40-creative-ideas-that-work-part-1/strategy/comment-page-1#comment-30 Dave Cochrane Sat, 07 Feb 2009 16:27:26 +0000 http://www.joyofdirectmarketing.com/?p=84#comment-30 Hi Lois. I'm a single Remax agent who thinks direct mail is the way to go. I have tried it in the past with limited success. I want to go big (for me) and send 5500 pieces a month to my farm area. My problem is I'm scared sick the piece won't work. Yes I know I can test and I've done that in the past but spending $2500 a month for 5-6 months to see if it works is a big exspense for me and will put e in the poor house if the piece doesn't work. I know there is no golden egg for direct mail but, as a Realtor, is there any SPECIFIC advise you can give me to put me on the road to succes with direct mail? I've read your Real estate book with interest but need some guidance. Hi Lois. I’m a single Remax agent who thinks direct mail is the way to go. I have tried it in the past with limited success. I want to go big (for me) and send 5500 pieces a month to my farm area. My problem is I’m scared sick the piece won’t work. Yes I know I can test and I’ve done that in the past but spending $2500 a month for 5-6 months to see if it works is a big exspense for me and will put e in the poor house if the piece doesn’t work. I know there is no golden egg for direct mail but, as a Realtor, is there any SPECIFIC advise you can give me to put me on the road to succes with direct mail? I’ve read your Real estate book with interest but need some guidance.

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