Monthly Archives: June 2010

Muffins and Mayhem

Muffins and Mayhem

I’m not sure how long ago I met Suzanne Beecher, but we were in our office on Madison Avenue then…and she’d set up an appointment…and was on my schedule.

I walked toward our board room, and the smell of fresh-baked brownies wafted around the office. People were peeking out from their desks, wondering if someone was baking. People who usually stay huddled behind their computer screens were appearing outside the board room to see if we were getting Duncan Hines as a new account.

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But there she was, Suzanne Beecher, blonde and smiling and carrying a huge box of brownies for everyone. She was definitely my kindred spirit.

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She told me then she was starting a new venture, an online book club…talking about different types of books and perhaps getting libraries to sponsor her business…so she could email her reviews each week to her readers.

It sounded a little far-fetched to me, but I figured if anyone could do it…Miss Enthusiasm would. Well. 350,000 people now read her DearReader.com and her daily column. She’s homespun, down-to-earth and funny and when she writes you feel like she’s writing only to you. She reminds me of Fanny Flagg.

We’ve talked on and off over the years and 2 years ago, I was visiting Sarasota and invited Suzanne to meet me for lunch. She did, and it was delicious to see her…and she told me she was going to write a book about her life, and add some recipes…and some photos of her family. We dropped her at her home, met her husband, Bob, and I missed her as we drove back to Miami.

Well, last month I received her new book (in uncorrected reader’s proofs), and she asked me to give it a read. I just loved it, like I do her. It’s her story of her own dreadful kind of upbringing, her challenges in life with illness and business. And, the whole time I’m reading it, I’m thinking I’m sitting at that little café in Sarasota yakking with her again.

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You get a snapshot of her life as a little girl, and cooking when she was eight, while practicing singing her backup part to the Monkees. Then years later when she met her husband for the first time as she hobbled around with one leg in a cast and the other taped in an ace bandage.

Sprinkled with her grandma’s favorite recipes, she writes about her wonderful magazine that she had to walk away from, and her overnight stay with her grandson in the hospital, and life, in general.

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What happens to Suzanne, happens to all of us. And the difference is she gives and shares more of life and love in her book than we often can. That’s why you’ll love this special book.

Buy it at amazon.com today and take it to the beach, or read it in your comfy chair. You’ll feel like you’ve just caught up with your best friend. Then buy lots more copies for your friends and family, as I am.

Suzanne called last week to see if I liked the book. I said I did so much, I was going to even try one of her recipes for my company last weekend. (I have a plant in my oven), as I never cook. So, I did ask her how I sift flour, or if I needed to.

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On Monday she asked how my cooking went (afraid that she’d heard about a blazing fire in Miami). I told her no, not yet. Maybe this weekend I will try that marinated flank steak though. I’ll let you know how it works out.

From now on, I’m going to be more careful about what I say on Social Media.

From now on, I’m going to be more careful about what I say on Social Media.

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Last week my friend Keith Fletcher of the South Florida Interactive Marketing Association called to invite me to a marketing conference with an intriguing title: Social Media/Legal Mashup. He wanted me to hear Gaida Zirkelbach, a lawyer, speak about social media. A lawyer?

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Keith told me that she’s fascinating and I’d learn a lot. So, I went. And she was great. My first clue was that half the room was filled with lawyers taking lots of notes. If I ever have a problem, I’ll just call Gaida fast. She’s great. I wish I had a transcript of her presentation but I took notes, too, and here they are:

· Kim Kardashian said that she’d never use Dr. Siegal’s cookie diet, and would never do an unhealthy diet like his. Dr. Siegal filed a lawsuit and you can read all about it here: Kardashian Article

· Apparently the Ann Taylor Company gave a gift to people who blogged nicely about the company. According to the FTC, you must disclose that to readers. I already knew that. A few years back we did a program for American Express auto insurance. Instead of a traditional sales letter, we used a thank you letter from a happy customer. Our creative director edited it, and we sent the writer a small gift from Tiffany’s. We also added this: “I didn’t get paid for this letter, and my original letter was edited but these are my words. The advertising agency sent me a gift from Tiffany’s to thank me.”

· Gaida (and I) encourage you to read The Digital Milennium Copyright Act.

· Gaida covered a lot of ground quickly. She told us about a woman who spoke badly of her boss on Facebook. Her boss then fired her on her blog. I’ve noticed that people talk freely on Facebook and don’t seem to think that employers or associates might read it. They will, and do!

· There was a fascinating story about Houston’s employees who were griping on Yelp. One of the bosses had gotten onto the site using someone else’s i.d. The employees sued him for “invasion of privacy”.

· Gaida urged us to manage risk in social media by putting together policies for employees. She mentioned the Communications Decency Act, and her parting words were “think before you print”. I think she meant think before you post.

Late one night I was tweeting about my sick cat, Mortimer. One of my followers said that she didn’t care about my cat, and why would I think anyone would? This was followed by a firestorm of people tweeting support for Mortimer. They probably “unfollowed” her.