Posts from — April 2009

Joy of Direct Marketing

• It is really “emu”-sing..when I blog about gratitude…. March 11, 2010
  I had blogged about the fact that my Mom insisted that I write thank you notes, and how those handwritten notes still made a huge difference in my life. Then, I received an unexpected one myself from a great salesperson. I had raced into St. John’s (who sell beautiful knitted suits) and asked the salesman if [...] […]
  Lois Geller
• Mom always made us write thank you notes. March 11, 2010
  My Grandmother, Mammy, used to take months to painstakingly knit ghastly itchy sweaters and send them to my sister, Margo, and me for the holidays. Scarves, too. At least Margo’s were in semi-pleasant colors but mine were usually green. Mammy knew that Emerald was my birth month’s color [...] […]
  Lois Geller
• Jerome, the rebel duckling. March 11, 2010
  What was I, a New Yorker, doing in British Columbia’s Kootenay District? A year ago I visited a Calgary client who invited me to his family’s country home for the weekend. It’s on the other side of the Rockies. Hmmm…the other side of the Rockies, I thought? I was delighted, picturing something like a drive up to the [...] […]
  Lois Geller
• Sometimes my biggest blunders work out for the best! March 11, 2010
  Last week some relatives from Lausanne, Switzerland came to visit us in Miami (where they thought it would be warmer, but not). Their little girl, Maddy is so cute that we were all having fun playing with her and dolls and animals I’d bought. [...] […]
  Lois Geller
• What American Express did about my lost gift cards. March 11, 2010
  A few weeks before Christmas, I ordered eight American Express Gift Cards and was disappointed when they didn’t arrive in time for the big day. Later, I asked Amex about the cards [...] […]
  Lois Geller
• It’s almost MMX, a time to look ahead! March 11, 2010
  (The year is so much easier to type than it was 12 years ago in good old MDCCCCLXXXXVIII – or is it IIMM?) I’m using Roman numerals her to subtly hint that there’s an old school idea in today’s blog. The end of the year is always a great time to look back to the [...] […]
  Lois Geller
• Dear Diary, Why do I need a blog? March 11, 2010
  When I was a kid, my Mom bought me a diary with a small brass key. I wrote in it every day until my sister peeked into it and that was the end of my diary writing, especially when she found out [...] […]
  Lois Geller
• The New Community Rules: Marketing on the Social Web March 11, 2010
  by: Tamar Weinberg Reviewed by Lois Geller Reading this book reminded me of something and it tugged at the back of memory until it burst through. Keats! 195 years ago, John Keats wrote a sonnet called On First Looking into Chapman’s Homer. Chapman was George Chapman and his translations of Homer’s Odyssey and Iliad struck Keats as rather splendid: “… [...] […]
  Lois Geller
• Humor in advertising? March 11, 2010
  Sometimes I use humor in my speeches! Friday morning I was on the Jim Blasingame radio show, and was talking about humor (Click Here To Hear The Show). So does humor work in advertising, in the social media? It depends. A pretty good rule of thumb is that humor doesn’t work but that’s because you [...] […]
  Lois Geller
• Missed out on $4500, but learned a lot anyway. March 11, 2010
  My Creative Director and friend Michael McCormick (Guts of a Burglar blogster) needs a new car (at least I think so). His Ford Explorer is 12 years old, runs like a top and still looks pretty good … on the outside. The inside is a different [...] […]
  Lois Geller